Inactive Followers

The Problem with Inactive Followers/Ghost Followers

Everybody slows down to see a car accident, But how many people actually get out and help ?.

I came to the realization that followers don’t necessarily mean support after I saw that Coi Leray has 6m followers but her album sold 9K first week. Most people worry about the number of followers they have rather than the number of active followers they have, you have thousands of followers on Instagram but how many interact with your content (like, share)?, how many stream your music?, how many buy your products?.

You have to make sure your social media following is there because of your content, if you are an artist make sure your followers are there because of your music, paintings, drawing, if you sell products on social media your following should be there because of your product, not because of scandals or other topics. The focus should be on growing an authentic engaging following that would go their way out to support you and engage in your content.

Below are some ways to grow an active following

• 1. Focus on the people that follow you and stop worrying about people that don’t Focus on the people that are following you that love your content. Look at ways to engage and reach those people, instead of chasing people who aren’t there yet.
• 2. Be consistent Being consistent with your content allows you to connect with your audience. The engagement you can have with your customers becomes more apparent when you post consistently. You’ll have the opportunity to learn what content they like and how they interact with your sites or platforms. Again, the benefit that consistency brings is the engagement you’ll have with your audience. Having a large volume of followers, and no engagement should not be a marker for social media success.
  Your content should also provide value to your following. It could provide a value such as:
  • i. Starting important conversations
  • ii. Insider information
  • iii. Knowledge and experience
  • iv. Inspiration
  • v. Tiny ideas
  • vi. Escapism
  • vii. The exact image or quote your follower needed at that moment.
• 3. Be social on social media:
  • i. Reply to everyone who comments on your posts, then go to their account and return the favour
  • ii. Always write comments that are more than 3 words long. A bot can write “Great pic!” You’re not a bot - you’re a human being!
  • iii. Visit your new follower accounts and like and comment on their posts
  • iv. DM people when watching their Instagram Stories
• 4. Be yourself
  • i. Engaging and being present on Instagram shouldn’t be hard. Don’t try to be someone else - be yourself and speak in your own, authentic voice
  • ii. Try not to overthink your content or your engagement. Just do it!
  • iii. Visit your new follower accounts and like and comment on their posts
  • iii. If you want a big, engaged audience you have to let people know you’re there. Get out into the world and let it know what you have to say.